We believe the only difference between doing the right thing and making profit is good business design.
Switch isn’t just about change—it’s about revelation.It’s the moment the light turns on, illuminating truths and opportunities hidden in plain sight—within the business, and within the people who power it.
By recognizing and integrating these forces, and using inclusion as an engine for innovation, we lead our partners to meaningful change that creates systemic value. When businesses is seen through this broader lens, their potential to do good multiplies, turning growth into impact. We exist to shine this light—driving our clients to thrive while creating while creating lasting value for the people they serve.
Meet the Founders
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Maria Fernanda La Rotta
CO-FOUNDER & HEAD OF STRATEGY
I’m a multicultural strategist and partner to high-growth startups and Fortune 500 leaders to create value-driving transformation. As Head of Strategy, I bring a deep understanding of how organizations navigate growth and change. One truth remains: evolution comes from taking bold, unconventional risks—and inspiring people to embrace them. My lived experience in an interabled family shapes my work, always advocating for inclusivity and access as drivers of innovation. Growth and cultural transformation go hand in hand. I help organizations harness this power to create lasting impact.
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Katie Herskovitz
CO-FOUNDER & HEAD OF INNOVATION
I am a builder of new ideas, systems, and markets. As Head of Innovation, I push past convention to design business models that don’t just respond to change—they create it. My work is grounded in deep research, consumer insight, and the intersection of technology and behavior. From developing smart product ecosystems to reimagining how organizations scale, I help companies move from ambiguity to invention. I am driven by the shift from mass to niche, univariate to multimodal, and insight to true innovation.
We’re an incisive and multidisciplinary team
We operate in an adaptable, scalable model that allows us to bring the ideal mindset and skills into each project. Each team is structured with collaborators who solidify our perspective to deliver sharp and effective results.
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We leverage domain-specific researchers, vetted through our direct experience at top global companies to deliver brilliant, speedy, trustworthy quant and qual insights
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Our futurists are experts at trend scanning and signal mapping, imaginging well-informed scearios about the future
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We bring in identity experts known for their experimental ingenuity to elevate strategy through compelling narratives and immersive experiences that captivate and inspire
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We combine user experience, interaction design, and behavioral science to craft product experiences that your customers will love—and that keep them coming back
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Our developer network brings your ideas to life, whether that’s prototyping a product or building you a completely new digital presence
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We call in the experts to help us evaluate the size and weight of business opportunities, guiding you on how to best invest to optimize existing revenue streams, and identify and new ones
We are…
We know great ideas can’t stay on a PowerPoint slide. Our commitment is to deliver tangible results, staying involved through rollout and implementation. Your success is our success, and we work with you every step of the way
Actionable
Strategy that moves the needle
Transdisciplinary
The right people, the right processes, every time
With lean teams and extensive networks, we bring in only what the project demands—futurists, designers, operators, and creators—to deliver the most effective and efficient results without unnecessary complexity
Sharp
We get to the point
We’re direct and incisive, cutting through noise to identify the real problem and the actions needed to solve it. No sugar-coating, just clarity and focus
Courageous
Bold moves for a better future
We challenge the status quo, relentlessly pushing for solutions that serve people the right way. We don’t play it safe or settle for mediocrity— we’re unapologetically focused on delivering impact
Inclusive by Design
We design beyond the norm
Our diverse team reflects the world we design for: locals, expats, disabled, queer, and more. We take every perspective into account because representation leads to better products, stronger ideas, and meaningful connections
