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About
Switch your perspective and discover opportunities others overlook
Switch is a strategy + innovation firm that drives growth by uncovering opportunities beyond the norm. We partner with leaders to unlock new markets, customers, and paths to impact for meaningful change.
Switch helps forward-thinking companies turn vision into action by designing innovative strategies that shape the future. We transform uncertainty into opportunity, guiding companies to anticipate change and build the future with purpose.
Strategic solutions for lasting growth
Research + Insight
Understand your Market
Identify untapped customer segments and gain deep insights into their unique needs. We help you define your ideal customer, speak to their unique traits and craft a strategic path to connect with them—ensuring your brand stands out in your niche market.
DESIGN AND CUSTOMER RESEARCH
MARKET & COMPETITIVE ANALYSIS
INSIGHT STORYTELLING
CROSS-FUNCTIONAL ALIGNMENT
Innovation Strategy
Find the Opportunity
Evolve your business model to uncover new ways to deliver value, and expand into new markets. We find the competitive space for growth, develop a vision to capitalize on the opportunity, and establish a roadmap to align innovation with your strategic business goals.
VISION TO ROADMAP
BUSINESS MODEL DESIGN
GO-TO MARKET STRATEGY
PRODUCT & SERVICE STRATEGY
Creative Facilitation
Rally your team
Inspire, connect, and upskill your team with workshops that spark bold ideas. We switch on the lights so you can dream and do bigger. Through tailored dynamics, we guide you through solving the big problem, uncovering unknown unknowns, or composing the future.
DESIGN THINKING WORKSHOPS
STRATEGIC ALIGNMENT
COLLABORATION STRUCTURES & SPRINT FACILITATION
HUMAN-CENTERED DESIGN TRAINING
Design Studio
Connect with your customer
Stand out and lead with brand and product experiences your customers will love. We design everything from identity to digital experiences to spark long-lasting connections. Across every touchpoint, we craft meaningful interactions that drive differentiation and engagement.
POSITIONING STRATEGY
BRAND IDENTITY & COMMUNICATION
USER EXPERIENCE DESIGN (UX/UI)
SERVICE DESIGN
We drive innovation through 4 levels of impact
People
Activate your WHO by leading the right conversations to align, upskill, and inspire your team
1.
Define WHAT to create through a sharp understanding of your customers, and the ideal way to serve them
2.
Product
Uncover WHERE opportunities exist and innovate your business model to capture them
3.
Business
Determine HOW to build an organization that can drive innovation and sustain long-lasting change
4.
Culture & Leadership
Trusted by industry leaders to drive transformational change
Looking for a breakthrough?
Your organization is at a pivot
Need to win amidst big industry changes
Looking for new ideas, find new markets, define more value
Want to uild a better culture of innovation
Must inspire and align your team and capabilities to a new opportunity
Have tons of data but you’re not getting the most out of it
Need fresh insights now and you need them to translate to strategy
Want to reconnect with your customers and find new ones
You need fresh insights
Ned data/insights to make a decision fast
Have budget but no headcount
Must building a working business model ASAP to capture a new opportunity
You need [it] NOW
What our clients say
“We have a team of brilliant technologists and a prototype with beta users but we need more sophisticated company innovation structures to get to the next level”
“As we’ve grown, we’ve moved into more diverse sets of customers. I need to revamp my product strategy by connecting with this new community and reimagining our services”
“The big consultancies take months and then deliver templatized recommendations. We need someone who gets us and can help us take immediate and strategic real-world action”
We help business leaders get unstuck and find the right direction to advance their business.
Let’s work together.